The story so far…

In the dim and distant past, in a pub, in a rather unfashionable part of Stockholm, an RFID guy met a telecom guy.

“What if we put RFID on mobile phones?” they said. And promptly drew out the basics on the back of a beer mat.

Then they waited, and waited, and waited for the technology to become available.

One by one things fell into place.

  • RFID technology got smaller and cheaper
  • Telecom systems got faster and cheaper
  • Mobile phones got smarter and faster
  • Mobile operators got smarter and more flexible.

One day the RFID guy and the telecom guy looked at each other, said “Now!”, sold their soul to a software genius and started a whole new service industry, Microtracking.
Along the way they added data matrix barcodes and a host of other innovations to enable users to scan and track items using their mobile phones.

Over time it dawned on them that they were at the centre of the “BIG DATA” revolution. People around them were wondering what the “Internet of Things” was, and they found they could actually answer the question, and maybe earn a crust by providing information about things to organisations which would find it valuable to have insight into the whereabouts and status of their things as they were shipped around the globe.

Hot on the heels of this revelation came a call from the global retail giant Nestlé, who know a thing or two about using information to optimise their retail operations.
One thing led to another and the Microtracking Sales Intelligence Suite was born, which gives Nestlé unprecedented insight into their retail operations and allows them to make informed decisions based on real-time information.

They are currently changing the retail industry forever and making sure consumers get what they want, when they want it, and they can tell where it has been; as well as providing large and small businesses with critical information from supply chains and sales floors with which they can streamline their operations and increase their profit margins.

When they have time the three partners still frequent the same pub, which is still unfashionable.